MPPR 6052 Do you think Johnson & Johnson could turn to its credo statement in today's landscape & would it be as effective?

I believe Johnson & Johnson could still turn to its credo statement in today's landscape as its emphasis on their responsibility to customers, communities, and shareholders remains relevant. However, the effectiveness would be more challenging regarding the social media landscape of today. The rise of social media has accelerated public scrutiny, and shortened the window for crisis response, which makes reputation recovery more difficult. While Johnson & Johnson could still turn to its credo statement, it would likely depend on how quickly and effectively the company is able communicate.

I think so because people always want to feel like they are heard and supported. By J&J not taking blame but also understanding the people and media, they were able to create a narrative of support and being a better company.

I think so! Their response was empathetic and clearly showed that they prioritized the health of their consumers rather than profits. Today, many companies put out meaningless statements that end up making the situation worse that it was originally. Most times, the public just wants to be heard and seen as real people, and Johnson & Johnson did just that.

Yes, Johnson & Johnson took responsibility for their actions and responded in an efficient manner, for the time. For them to be as effective, however, they would have to respond a lot quicker in today's society.

I think that this statement is not enough for the 2020s. There needs to be more accountability taken by a company, so that they can begin to build back trust.

I think Johnson and Johnson could still turn to its credo statement today, but the effectiveness would be different. Companies are under closer scrutiny online, and news spreads faster than ever, which means credibility now depends on visible actions instead of just words.

Yes, but J&J would need to expand on the initial credo to envelop the current landscape. In particular, the company would need to put an emphasis on the fact that their products are all scientifically and medically backed and approved, and have been for decades. This is an important thing to note, as a growing campaign of mistrust against science and medicine continues to gain more footing under the current political administration. By expanding on the initial credo, it re-emphasizes the company's messaging and identity to the public.

Yes, Johnson & Johnson could turn to its credo statement today, as its consumer-first values are relevant and expected in a crisis response. However, in today's fast-paced, social media–driven society, the credo statement alone would not be enough without rapid, transparent communication and immediate action to maintain the public's trust and protect their reputation.

I do not think so, because there is currently a great campaign against science and medicine (which has been boosted by the current administration.) Considering those voices have great power, J&J would have to make a statement that also reaffirms they are a scientifically tested and proven brand.

I believe Johnson & Johnson's Credo could still be effective in today's landscape, but only if it is supported by clear evidence of action. Because audiences now receive news across multiple platforms and in real time, simply referencing a values statement is not enough. The Credo would need to be reinforced with visible, consistent actions to maintain credibility in a more fragmented and skeptical media environment.

Even with the increased skepticism surrounding many companies, especially within the pharmaceutical industry, I do think Johnson & Johnson could turn to their credo in response to a crisis of this magnitude if effectively paired with an action plan. As an organization they took incredibly thorough steps in the aftermath of the Tylenol scandal by responding honestly to thousands of media requests, recalled $100 million worth of potentially tainted product and developed what became the industry standard in terms of tamper-resistant packaging. These decisive and consumer-first actions gave the credo real substance as they demonstrated how it was used as a guiding framework for ethical decision-making within the company.

Yes, I think their credo statement could hold up to an extent because it still represents one of their strong values. However, I think that depending on the situation, it may not be effective since it is more vague and short than what consumers theses days have come to expect from a corporate statement.

No, I think now there is such a fractured landscape with health information. We've seen both the HHS Secretary and the president specifically call out Tylenol, saying it increases the risk of autism in children. A recent KFF Health poll found that 36% of parents believed the claim was probably true. There is already people skeptical of using Tylenol, their credo is not enough to combat skeptics. If there was to be another 1982-like poisoning with Tylenol, I don't think the trust and reputation of Johnson and Johnson alone will be effective enough.

I think Johnson & Johnson could still effectively leverage its credo statement as a core message across its channels amidst a crisis in today's media landscape. This is because its credo statement makes it clear that the company prioritizes people over profit, illustrating its commitment to stakeholders above all.

Yes—Johnson & Johnson could still turn to its Credo today, and it would remain effective, but the response would need to reflect today's digital-first, always-on media environment. The Credo's people-first values would still guide trust and credibility, but Johnson & Johnson would need to communicate faster, across more platforms, and with greater transparency to address real-time scrutiny and misinformation.